Target Segmentation
We provide tailored experiences for two key audience segments: 'The College Goer' and the 'Aspiring Chef.' Explore more about each unique demographic below!
The College Goer
Detailed Description: The College Goer is a college student withing the ages of 18-23. They are somewhat new to independence and the college lifestyle. The segmentation ranges over all college students that are looking for lifestyle tips. This group wants to learn how to cook for themselves but doesn’t know where to start. Because they are in college, they tend to be hip to new trends and using their phones for efficiency. This means gaming and apps. They are always looking for new apps to improve their lifestyle.
Key Opportunity: The College Goer wants a way to suffice for themselves, but takes a different route to doing so than most other age groups. They search online for apps and programs that can help them in their daily life. Dish Discovery Studios use this as an opportunity to market because they offer effective ways to learn how to cook through an app that allows convenience which is what the Efficient College Goer is constantly looking for.
Narrative: “I hate thinking about what to cook. But now that I have the app Dish Discovery Delight, I can just take a pic of my fridge and know exactly what to make. This app makes my college experience easier as a whole”
The Aspiring Chef
Detailed Description: The Aspiring Chef is a young person aging from 16-20 years old. This person hopes to be a chef one day, but for now they just surround themselves with anything to do with cooking. They read books about cooking, watch shows about cooking, and even play games about cooking! They don’t cook much day to day but are interested in it and enjoy it as a hobby rather than a chore or something they have to do.
Key Opportunity: Dish Discovery Studios offers a great opportunity for the Aspiring Chef to get exposure into the cooking world, without having to take it too seriously. Grocery Store Dash is a game this segmentation enjoys playing because they can learn about ingredients and recipes while playing a fun and entertaining game. It gives of the same opportunities as watching a cooking for entertainment would give someone.
Narrative: “I love the idea of cooking. I watch cooking shows all the time for fun. The Grocery Store Dash game by Dish Discovery Studios is so fun to play in my free time and I get to learn about recipes and what you would need for them!”
