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Integrated Marketing Communication Work

Throughout my time taking a variety of IMC courses at UNCW, I had the opportunity to practice a blend of strategic thinking with creative execution. I have crafted numerous campaigns and other IMC projects that reflect my deep understanding of communication dynamics. See my work below!

Balenciaga Rebrand Campaign Project

This was a project created with group members to address a rebrand for Balenciaga due to their infamous ad scandal back in November of 2022. We made use of our crisis communication experience and creativity to curate the rebrand campaign.

Group Members to Credit: Olivia Fricks, Kate Popielarcheck, Noah Warren, and Dagny Johnson

Creative Brief

This is a creative brief a partner and I wrote for our "client" Pier 601 Creative. We go over our client's background, target audience, competitors, goals, and strategic messaging. 

Partner to Credit: Coral Smith

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