Maeve McKenna's Portfolio
Brand Creation Artifacts
For this project, I was to create a gaming brand from scratch, diving into the intricate process of establishing a brand identity guide that resonates with a carefully designed target audience. The goal was to craft a brand that felt authentic, cohesive, and had the potential to captivate the imaginary market it was designed for.
Naming and Descriptive Copy
In my Naming and Descriptive Copy project, I undertook the exciting challenge of creating a gaming brand, which then, "Dish Discovery Studios" was born. I write about the description of the games, the company mission statement, founding story, target audience segmentations, and more. This project showcases my ability to merge creativity with strategic communication, producing a brand that not only stands out but also sparks interest in the world of gaming.
Brand Identity Guide
In my Brand Identity Guide portion of the project, I meticulously crafted a comprehensive guide that serves as the North Star for the brand's visual and communicative elements. I dove deep in to the guidelines, logos, typography, colors and design that are all key elements of the strategic brand development.
Planned Messaging Website
My last portion of the Brand Creation Project was a website that includes the mission statement, company founding story, a description of the target audience segmentation we market towards, merchandise, and the planned messages I created for the brand to post on their socials. Each message was curated strategically to appeal to our target audiences. Click the button to explore the "Dish Discovery Studios" Website!